A false advertising lawsuit filed against an international sports supplement company based in Sacramento eventually caught international media attention, and the Sacramento Business Journal is covering all the major developments.
“This case is emblematic of the profound dysfunction in the nutritional supplement marketplace,” Robert Tauler told the Business Journal. “Low barriers to entry, high rewards and intermittent regulatory enforcement create perverse incentives for manufacturers and retailers.”
The Sacramento Business Journal has written several stories about the litigation and other interesting developments in this case.
Read the stories here (subscription may be required):
- Sacramento supplement company’s false advertising claims pose danger to consumer health and safety
- Supplements company facing lawsuit suggests patrons could harass opposing counsel
- CEO of Enhanced Athlete arrested for alleged probation violations
- Bodybuilding supplement company says its facility was raided by FDA
- ‘Dr. Huge’ allegedly connected to supplement facilities raided in Europe
Former Sacramento-based bankruptcy lawyer Anthony “Dr. Tony Huge” Hughes and convicted fraudster Scott E. Cavell joined forces this year to form Enhanced Athlete Inc., which sells controversial bodybuilding supplements.
Continue reading the story on Sacramento Business Journal (subscription may be required).
Law360, New York (January 4, 2017, 11:29 AM EST) — Few parents would knowingly let their teenager buy a month’s cycle of anabolic steroids. But what if they’re just buying a container of “BroPower” — a fictional name for a real product which bills itself as “intended for use by hardcore athletes who are trying to gain extreme size and strength?”
Anyone with $89.99, plus shipping, gets a one-month supply to boost muscle mass, libido and “aggression in the gym.” The active ingredients include methylsten, listed as “a powerful strength builder, which does not aromatize into…
Continue reading the story on Law360 (subscription may be required).