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Smashbox Trap and Trace Class Action

Trap and Trace Class Action Against Smashbox Cosmetics

Smashbox Trap and Trace Class Action

Tauler Smith LLP recently filed a trap and trace class action against Smashbox Cosmetics, and now the legal action is getting significant press coverage. A recent Law.com article on the Smashbox lawsuit details how the makeup company has been accused of using TikTok’s “trap and trace” software to help the social media platform unlawfully collect and store the confidential information of website visitors. According to the Los Angeles consumer protection lawyers who filed the lawsuit, Smashbox failed to obtain consent from consumers before acquiring their data via a process known as “fingerprinting.” Now, Smashbox has been sued in a California superior court.

Are you a California resident who visited the Smashbox website? To learn whether you might qualify to join the class action suit as a plaintiff, contact us today.

Smashbox Beauty Cosmetics Accused of Using Unlawful Fingerprinting Software

Smashbox Beauty Cosmetics is a cosmetics company that sells primers, foundations, lipsticks, and other types of makeup to consumers both online and in retail stores. The class action lawsuit, which was recently filed in Los Angeles County Superior Court, alleges that Smashbox runs “advanced matching” on its website to scan the site “for recognizable form fields containing phone numbers, email addresses, and other identifying information about customers.”

More specifically, the makeup company is accused of helping TikTok use fingerprinting software to match data from otherwise-anonymous website visitors to existing data that has already been stored by the social media platform. The TikTok app then gathers device and browser information, geographic information, referral tracking, and URL tracking. According to the lawsuit, this is done without users’ consent.

Selling Consumer Data to TikTok?

Smashbox allegedly benefits from the fingerprinting data because TikTok is then able to provide targeted advertisements on the website. Moreover, it is believed by the plaintiffs that Smashbox may be selling this consumer information to other third parties for similar purposes. Depending on the type of information provided on website forms, this could include things like age, gender, race, and even more intimate details about users.

Lead plaintiffs’ attorney Robert Tauler criticized Smashbox for allegedly collaborating with TikTok to collect and share sensitive information about consumers who visit the company’s website. According to Tauler, there are no safeguards in place to protect this information: “TikTok keeps this data for reasons that our leaders believe pose a threat to ordinary citizens.” The dangers of giving Chinese-owned TikTok access to confidential information about Americans have been highlighted in recent months by the National Security Agency (NSA), which has called the social media company “a platform for surveillance”.

CIPA Consumer Privacy Complaint Filed Against Smashbox

A class action complaint has been filed against Smashbox for alleged violations of the California Trap and Trace Law. That law is contained in California Penal Code § 638.51, which is part of the California Invasion of Privacy Act (CIPA).

Los Angeles consumer fraud attorney Robert Tauler, who brought the digital privacy class action on behalf of the plaintiffs, believes that this legal action will send an important message to companies like Smashbox allegedly helping third parties like TikTok collect consumer data without permission. Tauler said that “Smashbox should consider the negative impact their secret and immoral data collection practices are having on society instead of just trying to acquire young customers at any cost.”

Join the Trap & Trace Class Action Lawsuit Against Smashbox

The California Invasion of Privacy Act (CIPA) gives consumer privacy victims the right to sue for financial compensation. In fact, other CIPA complaints alleging trap & trace violations allow for multiple forms of damages to be awarded to successful plaintiffs.

The lawsuit against Smashbox Beauty Cosmetics requests different types of financial compensation for qualifying plaintiffs:

  • Statutory damages pursuant to the California Invasion of Privacy Act (CIPA).
  • Punitive damages to ensure that Smashbox refrains from using trap and trace software in the future.
  • Attorney’s fees and other costs.

Additionally, the consumer privacy class action lawsuit against Smashbox seeks a court order enjoining the company from acquiring and sharing consumer data, as well as an order requiring the company to disgorge all data acquired through the TikTok software.

Did You Visit the Smashbox Website? Contact a California Consumer Protection Attorney Today

If you visited the Smashbox Beauty Cosmetics website and/or filled out any forms on the site, your confidential information may have been unlawfully collected. The Los Angeles consumer protection lawyers at Tauler Smith LLP are currently representing plaintiffs in a class action lawsuit against Smashbox. Call 310-590-3927 or send an email for more information.

Law.com Article on Smashbox Lawsuit

Law.com Article on Smashbox Class Action Lawsuit

Law.com Article on Smashbox Lawsuit

California’s strong digital privacy laws, like the California Invasion of Privacy Act (CIPA) and the California Consumer Privacy Act (CCPA), have become a popular basis for civil suits filed in state courtrooms. A recent Law.com article on the Smashbox class action lawsuit details how the cosmetics company allegedly used trap and trace devices to help social media company TikTok collect and store confidential information from website visitors. According to attorneys for the plaintiff, the data was acquired automatically as soon as individuals landed on the website: they never even had an opportunity to provide consent.

You can read the Law.com article on the Smashbox lawsuit here.

Smashbox Beauty Cosmetics Accused of Using Trap and Trace Devices on Website

The Law.com article on the recent trap & trace class action provides important details about the allegations against Smashbox:

“I personally think it is a shame that Smashbox would share intimate details of a young person’s life, including their skin color, with TikTok. TikTok keeps this data for reasons that our leaders believe pose a threat to ordinary citizens,” said the plaintiff’s attorney, Robert Tauler of Tauler Smith. “Smashbox should consider the negative impact their secret and immoral data collection practices are having on society instead of just trying to acquire young customers at any cost.”

Smashbox Beauty Cosmetics is accused of using TikTok’s “trap and trace” software to collect and store website visitors’ private identifying information, allegedly using “fingerprinting” software to collect and store user data without their consent.

“The TikTok Software installed and activated by Defendant captures data and sends it to TikTok’s servers so that TikTok can reconstruct the user’s identity. As part of this arrangement, Defendant has the ability to use some of the data to run an advertising campaign on TikTok to market its business on social media. The objective for TikTok is to gather as much information about Americans as they can, by any means necessary,” the legal complaint alleges. “In this regard, TikTok has recently been identified as ‘a platform for surveillance’ by the director of the National Security Agency.”

Lawsuit: Smashbox Tracking Customer Data Automatically Without Consent

Companies like Smashbox are allegedly coding the software used on their websites to track a user’s identity and personal information, including things like geolocation data, search terms, and payment methods. Customer activity on the websites is being tracked automatically: as soon as a person visits the site, their actions are monitored regardless of whether they actually consented to the monitoring. Moreover, the confidential customer information acquired by Smashbox and other companies on their websites may later be sold to third parties for the purpose of targeted advertisements.

Call the California Consumer Protection Lawyers at Tauler Smith LLP

Tauler Smith LLP routinely represents plaintiffs in cases involving consumer fraud and invasion of privacy, including allegations against companies that have violated the California Trap and Trace Law. To find out if you are eligible to join the class action against Smashbox Beauty Cosmetics, call or email us today.